Fundraising Challenge

Date: 17th - 24th September 2026   Location: Atlas Mountains, Morocco

Donate: justgiving.com/campaign/hittheatlas

From 17–24 September, a dedicated team of 20 hospitality professionals will take on one of North Africa’s greatest natural challenges - the ascent of Mount Toubkal, the highest peak in the Atlas Mountains.

The HIT the Atlas Challenge will push participants both physically and mentally as they trek through rugged terrain and extreme altitudes to raise vital funds for HIT Scotland's scholarship programme.

Our scholarship programme creates life-changing opportunities for individuals to grow their skills, confidence and ambition through hands-on experience, learning from industry leaders and exposure to global best practice.

By supporting HIT the Atlas, you’re helping inspire talent, elevate the industry and make a real difference to people’s lives.

Spaces to take part in the challenge are now full, but you can still support by visiting justgiving.com/campaign/hittheatlas to make a donation. Your donation, no matter how small, can make a big impact on the hospitality industry in Scotland.

---